Digital Marketing and its benefits for businesses

With today’s technological development, Digital Marketing is very popular and gradually replacing traditional marketing. Digital marketing gives users the experience of products and services in the explosive era of the Internet. Bringing great benefits to companies, businesses, and their customers.  Digital marketing includes many types, each with its own strategies and tools that you can use to help you achieve your business goals.

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Content Marketing

Content marketing refers to the creation and promotion of all types of content, whether it is written, audio, or visual content. Marketing content includes blog posts, case studies, videos, podcasts, and more. A successful content marketing strategy engages and guides customers through every sales stage.

When you create helpful content that solves your customers’ problems, you gain credibility. Over time, you can establish trust, which can lead to sales. The more high-quality content you create, the more chances you have of presenting your brand and ranking with search engines.

Email Marketing

An email marketing strategy can range from sales announcements, monthly newsletters to remarketing messages. Email marketing professionals can also use tools or methods to create a profitable strategy.

The secret to email marketing success is writing catchy headlines and high converting copy that makes people want to take the next step. The more relevant the email is to what the prospect needs, the more they will think of you when they’re ready to buy.

Social media marketing

You cannot ignore social media to market your business. Social media is a great tool to give customers a personal connection with you.

In addition to their huge customer base, most social media sites have the added advantage of analytics, giving you more data on customer composition and preferences than ever before. In short, social media is a major vehicle for business growth.

With social media marketing, you can connect with customers on their preferred platforms. You can use Facebook, Instagram, Twitter, Pinterest, YouTube, or other social media platforms to promote your loyal followers and sell products.

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Digital Marketing – SEO

SEO refers to techniques and strategies that help your website show up more in Google’s search results. Ideally, rank in the top 10 results for searches that are important to your business. This may include altering and optimizing the content on the website. The structure of the website includes navigation, links to and from the website’s pages, and external websites.

Of course, that’s not all about SEO. In fact, there is a long list of search ranking factors. In a nutshell, Google wants to know your business is trustworthy, and it looks for signals like:

  • External reviews of your business
  • Brand mentions from trusted external sources
  • Share on social networks
  • The more aggressive these criteria are, the better your articles and website will be ranked.

Digital Marketing – SEM

The focus of SEM, or search engine marketing, is on buying ads that appear in search results. You’ll also hear people talking about pay-per-click (PPC) advertising. You may have noticed that there are a few ads that appear at the top of the search results.

These ads are created by AdWords, and your SEM strategy aims to ensure that your ads appear at the right time to target the people you want to reach most. These ads also appear on mobile devices. Due to positioning, these ads get a lot of clicks. Means more traffic, sales, and leads for your business.

Affiliate Marketing

With affiliate marketing, you allow others to expand your audience, expand your traffic, and drive sales for your business. You then pay a commission for each sale.

Direct traffic – Direct traffic refers to customers who visit your website without clicking on the link. Most Direct traffic comes from bookmarks, messaging apps, or hearing about your website and entering the URL directly into the browser.

Referral traffic – Referral traffic means that a customer clicked a link on another website to visit your site. Referral traffic usually comes from blog posts that link to your business or company listings in online directories.

Further reading:

5 Meaningful and practical birthday gifts for mom

Mother’s birthday is an opportunity for us to express our gratitude and love to them. There are many ways to express your love for your mother and giving birthday gifts is one of them. However, what should be given as a birthday gift for a mother that is both meaningful and practical is not easy. If you are looking for a gift for your mother at the beginning, check out some of our suggestions below!

What do mothers like?

First of all, you need to understand that a mother is also a woman, and also has hobbies that any woman likes, for example, clothes, shoes, bags, cosmetics, jewelry, … Therefore, you can also consider choosing these items as gifts for your mother on her birthday. It is important to pay attention to the material, style, color to see if it is suitable for the age and preferences of your mother.

10 meaningful and practical birthday gifts for mom

Or if your economic conditions are limited, just prepare simple, important gifts that are your heart and love for your mother. Know that, for parents, children are always their most valuable asset. The older the parents, the more they want to be near their children. So, on your mother’s birthday, just remembering to visit them, go to the kitchen to prepare a simple and warm meal is enough to make her feel happy and satisfied.

Meaningful birthday gifts for mom


If you have good economic conditions, you can choose valuable jewelry as a birthday gift for your mother. For example, a necklace of gold, pearl, jade, or diamond that is beautifully designed, suitable for your age, will surely be very happy.
Or you can also choose a pair of earrings, rings at a more reasonable price as a gift. Or jewelry that is a bracelet is also chosen by many people. With this bracelet, mom can always carry it with her anytime, anywhere, and implicitly affirms your eternal love for her.

Most people when buying bracelets for their mothers choose gold or onyx bracelets because these are beautiful and luxurious materials suitable for middle age.

Nutritional vitamins

When entering middle age, health will tend to decrease markedly. Therefore, at this time, the body needs to be supplemented with nutritious vitamins. Then why don’t you buy vitamins as a birthday gift for your mother? Surely when receiving this gift, your mother will also feel your affection and care, and concern for her. However, before deciding to buy any vitamins, you need to find out carefully, even ask experts to choose the right product for the mother’s health status as well as the body.


The older the parents, the more their children have to care about their health. Elderly people are more prone to diseases that increase or decrease blood pressure. Therefore, you can also consider buying a blood pressure monitor as a birthday gift for your mother. This gift is both practical and can be used by both parents to help them check their blood pressure every day, timely detect if blood pressure has abnormal signs to give appropriate treatment.

Massage machine

Massage machines are also one of the great birthday gifts for mothers that are being chosen by many people. Your job is too busy, there is no condition to be with your mother to take care of and massage your mother every day. Meanwhile, the older the mother is, the more and more serious bone and joint problems appear.
It is very common for middle-aged people to have back pain, shoulder pain, and joint pain. The best treatment is regular massage, acupressure. Therefore, choosing to buy your mother a quality massage machine with many vibration modes with different heat zones will help you have wonderful moments of relaxation. At the same time, long-term use of massage machines can also limit and prevent many diseases of bones and joints. If you have more conditions, you should buy a full-body massage chair. This gift can not only be used by your mother, but also by your father and family members.


So we have introduced to you some of the most meaningful and practical birthday gifts for mom. Hope you will find a meaningful gift for your mother on her birthday.

Further reading:

How to choose a good and affordable badminton racket for Newbies

Are you in need of advice on how to choose a detailed badminton racket from an expert so that you can buy yourself a racket that suits your playing style and the amount of money you intend to spend? Check out some of the badminton racquet experiences that I share below!

Coming to badminton, whether playing amateur or professional, you need to own a badminton racket. So, do you know how to choose the right badminton racket for your level and playing style? In today’s article, I will advise you to choose the best badminton racket for you. Now, let’s go through the steps to choose the right badminton racket for you!

How to choose a good badminton racket

How to choose a good and affordable badminton racket for Newbies

Choose the right badminton racket

Each person has different physical characteristics, physical strength, technical level, and playing style (tactical), so it is necessary to choose the right badminton racket, otherwise, it will be easy to lose interest after a short time. , the level does not improve, or worse, a wrist or shoulder injury… The first point to pay attention to is the weight of the racket, now often marked with the letter U on the sticker on the handle adjacent to the racket. racquet body.
The larger the U number, the lighter the racquet, and for Asians in general, 3U (85-89 grams) is the most appropriate and moderate racquet weight. Those with strong arms and wrists can choose 2U (90-94 grams). Girls and teenagers can choose a lighter version such as 4U (80-84 grams) or 5U (under 80 grams).

Choose according to the circumference of the badminton racket

The grip circumference is often indicated by manufacturers with the letter G also in the stamp, right next to the weight U number. The larger the G number, the smaller the racket handle, the European and American people prefer the G2, G3 girth, and the Vietnamese people often choose G4, G5. So, when you read the overall sticker about the racquet properties, you can see 3UG4 or 4UG5… You can understand in advance whether it will fit you.

Badminton racket length

The length can be specified by the manufacturer on the body of the badminton racket or according to the specifications published on the company’s website. The standard length of badminton rackets for hundreds of years is 665 mm. Over the past decade, in order to increase the attack advantage, people have produced longer racquets (but not exceeding 680 mm is the allowed standard). More and more racquets are marked “long” or “long size” with a length of about 675 mm. Among the manufacturers, Carlton is loyal to making 665 mm racquets; most Yonex models are 675 mm long, the Gosen is a little bit longer (678 mm). Proace, Caslon, Victor now also have variable length racquets for you to choose from. The short or long racquet is as you like, but you should consider carefully before buying a second one (for a second round) so that the racquet used daily should be the same length, less confusing when changing.

See more: best badminton racket for intermediate player under 2000

Choose a racket that is heavy (Heavy Head), even (Even Balance) or light (Light Head)

These concepts are sometimes written on the racquet body, the letters are quite small, you have to pay attention to see it. Those who are young and strong, often hit the bridge, cross the bridge, and take the main position, they often like heavy rackets. In contrast, older men who are too middle-aged, retirees who are weaker, or play zigzag, taking the defensive position and setting the bridge as the main, often prefer light racquets. Those who have a relatively comprehensive defensive playstyle seem to be suitable for the Balance type. Some of the later Proace racquets have head heavyweights, with Yonex being CAB 20MS, CAB 30MS, Ti10, MP88, AT700, AT800…
When choosing to buy, try to have an initial feeling about this and even about the hardness of the shaft. People with strong wrist strength prefer to use stiff body rackets; If your wrist strength is a bit weak, you should choose a slightly more flexible racquet. With a flexible body, the flexibility when using is also higher. In fact, manufacturers also have “tricks” to increase the flexibility of the racquet body even though the body is made of hard materials, roughly speaking “strengthening” of all kinds. La Fleche has a smaller shaft from the shaft, Wilson “assists” in the shaft adjacent to the shaft, Gosen has a short shaft design. Anyway, the effectiveness of using these “boost” racquets depends on your skill, not just “increasing” is good. In addition, there is a manufacturer that clearly states on the body of the racket offensive or defensive for you to easily choose the right one.

Choose a racket for doubles or singles?

If you’re not planning to be a professional athlete, it doesn’t really matter which racket you use for singles or doubles. People often take the movement as the main doubles. You can see more of my article best badminton racket for doubles 2021


Above is all advice on how to choose a good and affordable badminton racket for newbies that have been compiled. Hope the above advice is useful and can help you choose the best racquet for you. Hope you choose a racquet that’s right for you!

Further reading

How to score a boxing match Like Pro

The scoring of a boxing match is always controversial and is constantly being picked up by supervisors.

It is always questioned because it is “subjective.” No matter how you count punches, watch actions, or make decisions, it can still be caused by human error, bias, and unfortunately sometimes dishonesty.

Having said that, the basic method and best formula on how to score a professional boxing match, each match should be based on the following criteria.

Here’s what judges are ADDITIONAL to monitor and base their decisions on:

EFFECTIVE EFFECTIVE. This is not simply about going forward and throwing punches. It means that a fighter is forcing action, deciding on speed, determining the distance at which the fight is to be taken, and “hit without being hit.” Too many amateur and professional level referees simply score the boxer who is closing in and creating action. If the fighter is doing it, but they are not effective, it will not count in the result.

GENERAL RING. This is best demonstrated when one fighter, mentally and/or physically, imposes his will on the other. It is also demonstrated by a boxer using his space to their advantage. They usually work well with the ropes, setting the tempo of the fight and dictating the range or distance at which the match is waged. The dominant fighter must always demonstrate a clear understanding of his surroundings, positioning and controlling all areas of the boxing ring.

If you are afraid of punches that are too strong, use specialized protective gear Best mouthguard for MMA, Boxing

CLEAN DOLL. This measurement should only be applied to a hit that hits the ground with full force to the head, face, upper body, and core. Punches blocked with hands, shoulders, glances, or missed shots don’t count at all. The operation is not equally effective. Speed ​​and power should also count, as long as each punch hits the ground “flush”. Cleanliness means direct contact.

DEFENSE. When aggression and power are being countered by punches and/or an equally effective defense, this also plays an important role in proper scoring. Only punches that clearly hit the ground count, and fighters who effectively miss their opponents get credit for this valuable skill.

Being an amateur or professional boxing judge comes with great responsibility. They have careers and livelihoods within reach. Judging a boxing match can never be perfect, but there are some rules and guidelines that are standard. They give the best approximation, especially when they are applied without bias, personal feelings, or fraudulent expressions.

If you understand the basics of boxing, apply these four occipital criteria. You will understand this game and get the correct score in most matches

Judge by what you SEE and KNOW, not by what you BELIEVE or FEEL.